Viral messages in marketing

I have just been listening to a recording of a guy from the states called Robert Mack who was talking about how businesses can promote themselves on line. He was talking about the fact that for almost all businesses you need to create a brand awareness even if that awareness is only at a local level.

His suggestion is that unless the phrase that you market yourselves with can be instantly and accurately repeated by the person you tell it too then the message will not become a viral message in so fact that it will generate a lot of people to talk about it. As an example he talked about his book "poker without cards", this phrase not only is short and simple which in its self makes it simple to use but also attracts your interest to find out what it is all about.

This set me thinking and about how I could use this thinking myself and how I could use it to promote our weee recycling and recycling uk services using just the power of the internet and creating a brand presence.

I have had some thoughts which I have put below and would welcome anyone who reads this feedback on what they thought of them.

recycling4you,legal recycling for you with zero landfill
recycling how 2 do it and where
weee recycling does it help?
computers where do they go?

Paul WaygoodWaycam Technologies Ltd Lincolnshire
www.recycling4you.co.uk